Men spend twice as much as women as reported by BlogNews and the trend has not changed in 20 years.U.S. shoppers expect to spend an average of $126 on their sweethearts and loved ones this year, up 8.5 percent from $17.6 billion last year, according to the National Retail Federation's annual consumer intentions survey. The figure marks the highest level of Valentine's Day purchasing in the survey's 10-year history.
"As one of the biggest gift-giving holidays of the year, it's encouraging that consumers are still exhibiting the desire to spend on discretionary gift items, a strong indication our economy continues to move in the right direction," said Matthew Shay, president and CEO of the Washington, D.C.-based retail trade group.
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